Joy Watson Real Estate
joywatsonrealestate.com
Joy Watson Real Estate is a Local real estate agency located in Greensboro, NC. This client also manages several rental properties and uses her site to advertise them as well as promote her real estate services.
She wanted the site to be both professional and also functional while showing some personality. We developed a color scheme and I added stylistic details similar to her interest in textile art, scrapbooking and other mixed media arts.
The website is being updated regularly, so your best bet to see it in action is to visit the live website:
Website Goals
Joy Watson reached out to me, wanting a website that would showcase her business and services and set her apart from other corporate real estate agencies in her city. She wanted a site that reflected her business’ ideals: <<<local, small business, non-corporate, sustainability focus and strong community-centered values.
Most of the other real estate agents in her area had only a page on their broker’s website speaking to their experience and contact info, or a basic dated-looking site that lacked user-friendliness. These other agents are often ranked high in search only because of the SEO clout of the corporation, as a whole (realtor.com, exp.com, etc.) To compensate for the saturation of other real estate agents in her city, she wanted to stand out by having her own colorful, modern site that had great SEO.
Digital Sovereignty
Joy wanted to be able to manage her own site for the most part, and add updates to her blog and site content on her own, without having to wait for my 1-2 business day turnaround time for edits and pay my hourly rate for simple edits she could do in minutes. To accomplish this, we went with a website builder that was very user-friendly and required minimal to no coding.
I also provided training for her on how to do these updates and edits within her site manager so that she could have full control at all times. Every couple weeks I will spend time tuning her edits to make them more SEO friendly and aesthetically pleasing.
Rentals
Another priority for Joy was to have pages for all of the rental properties she manages. We created a page for each one, complete with pictures and information about the neighborhood, amenities and rental terms. Then we created a directory that showcased all of the rentals on one page to make it easier for clients to select the one that best fit their needs.
Contact Form
Joy wanted an easy way to have people contact her from her website that would automatically be deposited into a google sheets page, as well as send out an email to her preferred contact email for her to reply to. The Google Sheets integration is really useful for logging data, and addressing frequently asked questions from her clients.
The form fields were entirely custom to help get all of the information needed to answer the question being asked with as little back-and-forth as possible.
Blog
Joy wanted a blog area on her site to share about local Greensboro, NC news and upcoming events, as well as have a place where she can refer her clients to that would answer questions and save her time from answering repetitive emails.
Blog pages are also really great for SEO because many search engines like to prioritize new content, and content that has been updated recently. Having a blog can really help increase your clout with search engines, and improve your rank for keywords.
Search Ranking & SEO
Joy Watson Real Estate has me doing as needed maintenance and SEO optimization on their site. They are located in Greensboro, NC and their content is pretty specific to that area and has a lot of competition from larger real estate corporate websites (like Coldwell Banker, Remax etc), so ranking for this site has been harder than most of the other ones I’ve done.
Joy has has a lot of other projects she works on, but despite that, most of her blog content and other updates that have been added to the site are done by her. She opted to have me train her on how to do basic edits to cut down on turnaround time and ensure that her site looks and flows to her needs.
Impressions & Clicks for the past 90 days as of 12/2025